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~person:"Jiang, Baojun"
~subject:"Pricing"
~type_genre:"Article in journal"
~type_genre:"Elektronischer Datenträger"
~type_genre:"Mehrbändiges Werk"
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Targeted reminder advertising : retailers' new weapon against cart abandonment
Jiang, Baojun
;
Turut, Ozge
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
Saved in:
2
Pricing and persuasive advertising in a differentiated market
Jiang, Baojun
;
Srinivasan, Kannan
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
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