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~person:"Jiang, Yuwei"
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Consumer behaviour
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Brand image
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a feeling of emptiness
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brand image
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brand logo design
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color
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color saturation
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consumer judgments
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desire for memorability
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logo colorfulness
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Jiang, Yuwei
Grewal, Dhruv
14
Wedel, Michel
11
Hackl, Franz
10
Kummer, Michael E.
10
Winter-Ebmer, Rudolf
10
Zulehner, Christine
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Campo, Katia
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5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Psychology & marketing
2
Journal of consumer research : JCR ; an interdisciplinary journal
1
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ECONIS (ZBW)
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I want to remember : preference for
visual
intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
2
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
3
Filling an empty self : the impact of social exclusion on consumer preference for
visual
density
Su, Lei
;
Wan, Echo Wen
;
Jiang, Yuwei
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 808-824
Persistent link: https://www.econbiz.de/10012120624
Saved in:
4
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
5
Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and
visual
perspectives on consumer behavior
Jiang, Yuwei
;
Adaval, Rashmi
;
Steinhart, Yael
;
Wyer, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
Saved in:
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