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~person:"Jin, Byoungho"
~person:"Swoboda, Bernhard"
~person:"Vignali, Gianpaolo"
~subject:"Markenimage"
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Markenimage
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23
Fashion
21
Textile distribution
20
Textilhandel
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Consumer behaviour
12
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Bekleidungsindustrie
10
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Jin, Byoungho
Swoboda, Bernhard
Vignali, Gianpaolo
Cho, Eunjoo
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Ko, Eunju
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Lee, Yuri
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International journal of business and globalisation : IJBG
2
Fashion branding and communication : core strategies of European luxury brands
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Eco
fashion
brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
2
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
3
A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
4
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
5
Analysing online shopping attributes to influence consumer purchasing for
fashion
products
Vignali, Gianpaolo
;
Zhao, Jing
;
Campaniolo, Daniela
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
Saved in:
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