Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Year of publication: |
2022
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Authors: | Ryding, Daniella ; Caratù, Myriam ; Vignali, Gianpaolo |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 30.2022, 2, p. 131-154
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Subject: | brand perceptions | consumer attitudes | eco-fabrics | eco-fashion | fast-fashion | recycling | sustainability | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Kreislaufwirtschaft | Recycling | Markenführung | Brand management | Markenimage | Brand image | Umweltbewusstsein | Environmental consciousness | Altersgruppe | Age group | Markenartikel | Brand | Meinung | Opinion |
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