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~person:"Jin, Ginger Zhe"
~person:"McDonald, Ruth"
~subject:"Marketing theory"
~subject:"United States"
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Marketing theory
United States
Social marketing
8
Social Marketing
7
Advertising effects
6
Arzneimittel
6
Consumer behaviour
6
Estimation
6
Fernsehwerbung
6
Information behaviour
6
Informationsverhalten
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Konsumentenverhalten
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Online search
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Online-Recherche
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Television advertising
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Werbewirkung
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USA
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2008-2011
2
Betriebliche Wertschöpfung
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Value creation
2
Benchmarking
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Co-creation
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Customer integration
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Direct marketing
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Direct-to-consumer advertising
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Direktmarketing
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Internet
1
Internet marketing
1
Internet search
1
Investition
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Investment
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Kundenintegration
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Marketingtheorie
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Online-Marketing
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Service-Dominant Logic
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Jin, Ginger Zhe
McDonald, Ruth
Kotler, Philip
8
Hastings, Gerard
5
Andreasen, Alan R.
4
Gordon, Ross
4
Lee, Nancy R.
4
Sunstein, Cass R.
4
Cismaru, Magdalena
3
McDermott, Laura
3
Reisch, Lucia A.
3
Taubinsky, Dmitry
3
Basil, Michael
2
Carlson, Les
2
Carrera, Mariana
2
Chesnes, Matthew
2
Comello, Maria Leonora G.
2
Deshpande, Sameer
2
Dibb, Sally
2
Grüne-Yanoff, Till
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Hibbert, Sally
2
Hopkins, Christopher D.
2
Jewell, Robert D.
2
Keller, Adam M.
2
Keller, Punam Anand
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Keller, Sarah N.
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Lavack, Anne M.
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Lusardi, Annamaria
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Marx, Benjamin M.
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Otjen, A. J.
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Raymond, Mary Anne
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Shanahan, Kevin J.
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Stehr, Mark
2
Taylor, Kimberly A.
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Thrasher, James F.
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Turner, Lesley J.
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Weinreich, Nedra Kline
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Journal of marketing management : MM
1
Marketing theory
1
Working paper / National Bureau of Economic Research, Inc.
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Working papers / Bureau of Economics, Federal Trade Commission
1
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ECONIS (ZBW)
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Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011561967
Saved in:
3
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
4
Midstream value creation in social marketing
Luca, Nadine R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1145-1173
Persistent link: https://www.econbiz.de/10011610957
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