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~person:"Jin, Zhongqi"
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Search: person:"Foroudi, Pantea"
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Brand management
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Jin, Zhongqi
Foroudi, Pantea
133
Melewar, T. C.
30
Gupta, Suraksha
22
Foroudi, Mohammad Mahdi
21
Dennis, Charles
18
Marvi, Reza
15
Palazzo, Maria
15
Nazarian, Alireza
10
Zha, Dongmei
9
Bang, Nguyen
7
Siano, Alfonso
7
Ageeva, Elena
6
Atkinson, Peter
6
Hafeez, Khalid
6
Hussain, Shahzeb
6
Cuomo, Maria Teresa
5
Fakhreddin, Farbod
5
Kitchen, Philip J.
5
Melewar, T.C.
5
Akarsu, Tugra Nazlil
4
Imani, Saheb
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Kooli, Kaouther
4
Balakrishnan, Janarthanan
3
Czinkota, Michael R.
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Dinnie, Keith
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Edirisinghe, Dilini
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Pantano, Eleonora
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Priporas, Constantinos Vasilios
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Seyyedamiri, Nader
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Vollero, Agostino
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Afrouzi, Amir Reza
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Akbari, Morteza
2
Alqayed, Yousef
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Balmer, John M.T.
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Chen, Weifeng
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Colmekcioglu, Nazan
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Dehghani, Niloofar
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Journal of business research : JBR
4
Building corporate identity, image and reputation in the digital era
3
International Journal of Management Reviews
2
International journal of management reviews
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
2
Making sense of sensory brand experience : constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
International journal of management reviews
24
(
2022
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012795396
Saved in:
3
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
4
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Making sense of sensory brand experience : Constructing an integrative framework for future research
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T.C.
- In:
International Journal of Management Reviews
24
(
2021
)
1
,
pp. 130-167
Persistent link: https://www.econbiz.de/10012635190
Saved in:
7
An Assessment of Brand Experience Knowledge Literature : Using Bibliometric Data to Identify Future Research Direction
Zha, Dongmei
;
Melewar, T.C.
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
International Journal of Management Reviews
22
(
2020
)
3
,
pp. 287-317
Persistent link: https://www.econbiz.de/10012282021
Saved in:
8
Corporate branding, identity, image and reputation : current and future trends, developments and challenges
Melewar, T. C.
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Journal of business research : JBR
117
(
2020
),
pp. 672-674
Persistent link: https://www.econbiz.de/10012288081
Saved in:
9
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
10
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
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