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~person:"Johansson, Johny K."
~person:"Mittal, Vikas"
~source:"econis"
~subject:"Ethics"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Johansson, Johny K.
Mittal, Vikas
Bronnenberg, Bart J.
5
Christodoulides, George
5
Petty, Ross D.
5
Bagozzi, Richard P.
4
Bennett, Gregg
4
Flynn, Leisa Reinecke
4
Fournier, Susan
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Gammoh, Bashar S.
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Laroche, Michel
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Walsh, Patrick
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Winterich, Karen Page
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Bardhi, Fleura
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Dimofte, Claudiu V.
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Dubé, Jean-Pierre
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Ferreira, Mauricio
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Friedman, Monroe
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Goldsmith, Ronald E.
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Jung, Jaehee
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Kim, Youn-kyung
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Steiner, Robert L.
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Sung, Yongjun
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Townsend, Janell D.
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Voss, Kevin E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
2
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
3
Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
4
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
Saved in:
5
How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Winterich, Karen Page
;
Zhang, Yinlong
;
Mittal, Vikas
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 346-354
Persistent link: https://www.econbiz.de/10009684910
Saved in:
6
Cognitive and affective reactions of US consumers to global brands
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Ronkainen, …
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 113-135
Persistent link: https://www.econbiz.de/10003813593
Saved in:
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