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~person:"Johnson, Lester W."
~person:"Khan, Imran"
~person:"Lin, Yi Hsin"
~person:"Park, C. Whan"
~subject:"Advertising effects"
~subject:"Brand satisfaction"
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Advertising effects
Brand satisfaction
Brand image
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Markenimage
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Brand management
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33
Konsumentenverhalten
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Brand
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Johnson, Lester W.
Khan, Imran
Lin, Yi Hsin
Park, C. Whan
Pelsmacker, Patrick de
10
Dens, Nathalie
8
Gierl, Heribert
8
Bauer, Hans H.
7
Sreejesh, S.
7
Vashisht, Devika
7
Erfgen, Carsten
6
Esch, Franz-Rudolf
5
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Langner, Tobias
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Romaniuk, Jenni
5
Roy, Subhadip
5
Sattler, Henrik
5
Verhellen, Yann
5
Arora, Nilesh
4
Bang Nguyen Viet
4
Baxter, Stacey M.
4
Draganska, Michaela
4
Herrmann, Jean-Luc
4
Jang, Soocheong
4
Kim, Dong Hoo
4
Motta, Massimo
4
Mäder, Ralf
4
Nagar, Komal
4
Pauwels, Koen
4
Penta, Antonio
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Pradhan, Debasis
4
Prashar, Sanjeev
4
Rempel, Jan Eric
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Rosengren, Sara
4
Srinivasan, Shuba
4
Usman, Osly
4
White, Katherine
4
Allan, David
3
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The journal of brand management : an international journal
2
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
4
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
5
Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
Saved in:
6
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
7
The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
Saved in:
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