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~person:"Johnson, Lester W."
~person:"Khan, Imran"
~person:"Lin, Yi Hsin"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
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Brand satisfaction
Brand image
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Markenimage
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Brand management
41
Markenführung
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Consumer behaviour
31
Konsumentenverhalten
31
Brand
23
Markenartikel
23
Beziehungsmarketing
17
Relationship marketing
17
Brand experience
8
Brand loyalty
7
Customer satisfaction
7
Kundenzufriedenheit
7
Internet marketing
6
Online-Marketing
6
Markentreue
5
Brand equity
4
Confidence
4
Corporate Social Responsibility
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Corporate social responsibility
4
Marketing management
4
Marketingmanagement
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Vertrauen
4
Advertising effects
3
Brand extension
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Brand trust
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CSR
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Hotel industry
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Hotellerie
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Markentransfer
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Measurement
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Messung
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Johnson, Lester W.
Khan, Imran
Lin, Yi Hsin
Park, C. Whan
Rahman, Zillur
2
Abu Bakar bin Abdul Hamid
1
Adomako, Samuel
1
Ahmadi, Hormoz
1
Ali Abdul Hamid
1
Alireza Roustasekehravani
1
Anantharaman, Rajesh
1
Bianchi, Constanza
1
Borges, Ana Pinto
1
Cacho-Elizondo, Silvia
1
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1
Chrysochou, Polymeros
1
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1
Dass, Sumanjit
1
Drennan, Judy
1
Ekinci, Yuksel
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Ghorbanzadeh, Davood
1
Guibert, Nathalie
1
Hamid, Abu Bakar Abdul
1
Hamid, Ali Abdul
1
Han, Heesup
1
Hwang, Jinsoo
1
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Krystallis, Athanasios
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Lim, Xin-Jean
1
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Journal of business research : JBR
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
4
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
4
Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
Saved in:
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