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~person:"Johnson, Lester W."
~person:"Lin, Yi Hsin"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
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Brand satisfaction
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Consumer behaviour
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Brand
12
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Customer satisfaction
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Marketing management
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Advertising effects
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Brand equity
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Johnson, Lester W.
Lin, Yi Hsin
Park, C. Whan
Khan, Imran
2
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Journal of business research : JBR
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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2
Innovative brand experience's influence on brand equity and brand satisfaction
Lin, Yi Hsin
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2254-2259
Persistent link: https://www.econbiz.de/10011389317
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