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~person:"Johnson, Lester W."
~source:"econis"
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Customer satisfaction
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Brand management
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11
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Johnson, Lester W.
Han, Heesup
13
Khan, Imran
7
Loureiro, Sandra Maria Correia
7
Melewar, T. C.
7
Ahn, Jiseon
6
Christodoulides, George
6
Dwivedi, Abhishek
6
Gil Saura, Irene
6
Hyun, Sunghyup Sean
6
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6
Bronnenberg, Bart J.
5
Chahal, Hardeep
5
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5
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5
Park, Jungkun
5
Petty, Ross D.
5
Rather, Raouf Ahmad
5
Anisimova, Tatiana
4
Bennett, Gregg
4
Calantone, Roger J.
4
Casidy, Riza
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Ha, Hong Youl
4
Haverila, Kai
4
Hollebeek, Linda D.
4
Japutra, Arnold
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Kim, Jinkyung Jenny
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King, Ceridwyn
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Leckie, Civilai
4
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4
Merrilees, Bill
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Morgan, Neil A.
4
Rahman, Zillur
4
Rego, Lopo L.
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Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
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