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~person:"Johnson, Lester W."
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
11
Brand management
11
Markenführung
11
Markenimage
11
Relationship marketing
11
Brand
8
Markenartikel
8
Customer satisfaction
7
Kundenzufriedenheit
7
Customer integration
4
Dienstleistungsqualität
4
Internet marketing
4
Kundenintegration
4
Luxury goods
4
Luxusgüter
4
Mobile phone
4
Mobiltelefon
4
Online-Marketing
4
Service quality
4
Social Web
4
Social web
4
Advertising effects
3
Confidence
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Innovation
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Marketing management
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Marketingmanagement
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Perceived value
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Vertrauen
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Werbewirkung
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Youth
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Australia
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Australien
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Brand loyalty
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2
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11
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11
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Johnson, Lester W.
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
24
Phau, Ian
23
Bang, Nguyen
20
Han, Heesup
20
Japutra, Arnold
19
Guzman, Francisco
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Sreejesh, S.
15
Ekinci, Yuksel
14
Gierl, Heribert
14
Das, Gopal
13
Dwivedi, Yogesh Kumar
13
Hollebeek, Linda D.
13
Paul, Justin
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Fetscherin, Marc
12
Park, Jungkun
12
Khan, Imran
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Vrontis, Demetris
11
Augusto, Mário Gomes
10
Grohmann, Bianca
10
Jang, Soocheong
10
Ko, Eunju
10
Kumar, Vikas
10
Kwon, Wi-suk
10
Law, Chun Hung Roberts
10
Liu, Chih-Hsing
10
Rahman, Zillur
10
Wiedmann, Klaus-Peter
10
Zúñiga, Miguel Ángel
10
Akram, Umair
9
Balabanis, George
9
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The journal of brand management : an international journal
5
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
5
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
6
Brand associations in the higher education sector : the difference between shared and owned associations
Mirzaei, Abas
;
Siuki, Elham Helen
;
Gray, David
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 419-438
Persistent link: https://www.econbiz.de/10011606888
Saved in:
7
Establishing measures and drivers of consumer brand engagement behaviours
Dwivedi, Abhishek
;
Wilkie, Dean
;
Johnson, Lester W.
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 41-69
Persistent link: https://www.econbiz.de/10011565276
Saved in:
8
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
9
A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
;
Johnson, …
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
Saved in:
10
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
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