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~person:"Johnson, Michael D."
~person:"Kumar, V."
~person:"Svensson, Göran"
~subject:"USA"
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Search: subject:"customer relationship management"
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USA
Beziehungsmarketing
127
Relationship marketing
127
Kundenwert
34
Consumer behaviour
32
Konsumentenverhalten
32
Customer value
30
Lieferantenmanagement
28
Supplier relationship management
28
Customer satisfaction
27
Kundenzufriedenheit
27
Marketing management
18
Marketingmanagement
18
B-to-B-Marketing
16
Business-to-business marketing
16
Confidence
16
Vertrauen
16
Kundenmanagement
15
United States
14
Theorie
12
Theory
12
Customer integration
10
Marketing theory
10
Marketingtheorie
10
Dienstleistungsqualität
9
Kundenintegration
9
Measurement
9
Messung
9
Performance measurement
9
Performance-Messung
9
Service quality
9
commitment
9
satisfaction
9
Arbeitszufriedenheit
8
Job satisfaction
8
customer lifetime value
8
trust
8
Firm performance
7
Market research
7
Marktforschung
7
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12
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2
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Article in journal
7
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7
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5
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5
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1
Case study
1
Collection of articles of several authors
1
Company information
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1
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English
13
German
1
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Johnson, Michael D.
Kumar, V.
Svensson, Göran
Smith, Alan D.
19
Walsh, Gianfranco
7
Han, Heesup
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Beatty, Sharon E.
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Mattila, Anna S.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chen, Tom
3
Eggert, Andreas
3
Ehrlich, Evelyn
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Enkel, Ellen
3
Fanelli, Duke
3
Gulati, Ranjay
3
Ha, Jooyeon
3
Knittel, Christopher R.
3
Peltier, James
3
Raitani, Sonika
3
Ruyter, Ko de
3
Schweidel, David A.
3
Stango, Victor
3
Tanford, Sarah
3
Vyas, Vishal
3
Wiesel, Thorsten
3
Agha, Leila
2
Anaza, Nwamaka A.
2
Auh, Seigyoung
2
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All
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Journal of international marketing
2
Journal of marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Handbook of research on customer equity in marketing
1
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Marketing mix decisions : new perspectives and practices
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
14
Showing
1
-
10
of
14
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date (newest first)
date (oldest first)
1
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
2
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
3
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
4
Analyzing the diffusion of global
customer
relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
5
The impact of
customer
relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
6
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
7
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
8
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
9
Kundenorientierung und Markthandlung
Johnson, Michael D.
-
2001
Persistent link: https://www.econbiz.de/10001546507
Saved in:
10
Comparing customer satisfaction across industries and countries
Johnson, Michael D.
;
Herrmann, Andreas
;
Gustafsson, Anders
- In:
Journal of economic psychology : research in economic …
23
(
2002
)
6
,
pp. 749-769
Persistent link: https://www.econbiz.de/10001711397
Saved in:
1
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