//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jones, D. G. Brian"
~person:"Malhotra, Naresh K."
~person:"Shaw, Eric H."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing theory"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
75
Marketingtheorie
75
Market research
27
Marktforschung
27
History of economic thought
24
Ökonomische Ideengeschichte
24
USA
17
United States
17
Theorie
12
Theory
12
Geschichte
10
Marketing
10
History
7
Bibliometrics
5
Bibliometrie
5
Consumer behaviour
5
Economists
5
Konsumentenverhalten
5
Ökonomen
5
Marketing management
4
Marketingmanagement
4
Scientific method
4
Wissenschaftliche Methode
4
Economic history
3
History of marketing thought
3
International marketing
3
Internationales Marketing
3
Marketing history
3
Naresh K. Malhotra
3
Wirtschaftsgeschichte
3
marketing theory
3
Betriebswirtschaftsstudium
2
Democratization
2
Demokratisierung
2
Economic ethics
2
Economics department
2
Graduate business education
2
Marketing systems
2
Percival White
2
Philip Kotler
2
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
45
Book / Working Paper
30
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Aufsatz im Buch
19
Book section
19
Reprint
15
Collection of articles of several authors
14
Sammelwerk
14
Biografie
5
Biography
5
Collection of articles written by one author
2
Festschrift
2
Lehrbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Textbook
2
Bibliografie enthalten
1
Bibliography included
1
more ...
less ...
Language
All
English
75
Author
All
Jones, D. G. Brian
Malhotra, Naresh K.
Shaw, Eric H.
Tadajewski, Mark
78
Hunt, Shelby D.
51
Sheth, Jagdish N.
50
Kotler, Philip
42
Vargo, Stephen L.
34
Lusch, Robert F.
28
Maclaran, Pauline
23
Brown, Stephen
22
Grönroos, Christian
21
Homburg, Christian
20
Saren, Michael
20
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Wierenga, Berend
12
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Hauser, John R.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Cova, Bernard
10
Franses, Philip Hans
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
more ...
less ...
Published in...
All
Journal of historical research in marketing
10
Review of marketing research
10
SAGE library in marketing
6
Marketing theory
5
History of marketing thought ; Volume 1
4
Journal of marketing management : MM
4
Legends in marketing
4
SAGE library of marketing
4
AMS review : official publication of the Academy of Marketing Science
3
History of marketing thought ; Volume 2
3
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
2
History of marketing thought ; Volume 3
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The SAGE handbook of marketing theory
2
Critical marketing : issues in contemporary marketing
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing
1
Historical research in marketing management
1
Journal of customer behaviour
1
Journal of marketing
1
Marketing intelligence & planning
1
Pearson always learning
1
Review of marketing research , 4
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of nonprofit marketing
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
75
Showing
21
-
30
of
75
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
Saved in:
22
Review of marketing research : Vol. 8
Malhotra, Naresh K.
(
contributor
)
-
2011
review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to
marketing
theory
…
Persistent link: https://www.econbiz.de/10012050017
Saved in:
23
A comment on the relationship between the history of marketing thought and the development of
marketing
theory
Shaw, Eric H.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
Saved in:
24
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
Saved in:
25
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
26
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
27
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
28
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
Saved in:
29
Reflections on the Dixon seminar : the development of marketing thought and theory
Shaw, Eric H.
- In:
Journal of historical research in marketing
3
(
2011
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10008936930
Saved in:
30
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
First
Prev
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->