Percival White (1887 - 1970) : marketing engineer
Year of publication: |
2011
|
---|---|
Authors: | Jones, D. G. Brian ; Tadajewski, Mark |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 4, p. 455-478
|
Subject: | Percival White | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | Marktforschung | Market research | 1887-1970 |
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