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~person:"Joo, Mingyu"
~subject:"Google LLC"
~subject:"Online search"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
~subject:"Werbung"
~subject:"advertising"
~type_genre:"Aufsatz in Zeitschrift"
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Google LLC
Online search
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Werbewirkung
Werbung
advertising
Advertising effects
2
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2
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Joo, Mingyu
Jansen, Bernard J.
9
Jerath, Kinshuk
6
Pan, Bing
6
Xiang, Zheng
6
Fesenmaier, Daniel R.
5
Ghose, Anindya
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Skiera, Bernd
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Chen, Jianqing
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Edelman, Benjamin
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Law, Rob
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Li, Xiaoling
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Sayedi, Amin
4
Whinston, Andrew B.
4
Wilbur, Kenneth C.
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Zhang, Jin
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Zhu, Yi
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Agarwal, Ashish
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Aurum, Aybüke
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Fang, Eric
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Li, Beibei
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Lu, Qiang
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Rutz, Oliver J.
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Simonov, Andrey
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Smith, Michael D.
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Tucker, Catherine
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Viswanathan, Siva
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Wu, Yueyan
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Xiao, Baichun
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Yang, Shuai
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Yang, Wei
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Yang, Zhi
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Yao, Song
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Abedin, Babak
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
2
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1
Effects of TV advertising on keyword search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10011596857
Saved in:
2
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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