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~person:"Jullien, Bruno"
~person:"Wirtz, Bernd W."
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Search: subject_exact:"Online advertising"
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Online-Marketing
20
Internet marketing
19
Structural equation model
9
Strukturgleichungsmodell
9
E-commerce
8
Electronic Commerce
8
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7
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7
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social media
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structural equation modelling
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Jullien, Bruno
Wirtz, Bernd W.
Kreutzer, Ralf T.
45
Goldfarb, Avi
34
Tucker, Catherine
34
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Ghose, Anindya
26
Bonatti, Alessandro
23
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Bergemann, Dirk
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Tucker, Catherine E.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Decarolis, Francesco
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Katona, Zsolt
14
Ko, Eunju
14
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Journal of electronic commerce research : JECR
4
International journal of electronic business : IJEB
2
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Discussion paper / Centre for Economic Policy Research
1
International journal of electronic business
1
International journal of industrial organization
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Public performance & management review
1
Recent advances in the analysis of competition policy and regulation
1
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ECONIS (ZBW)
20
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1
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10
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20
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1
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
2
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
3
Public social media services : a citizen's perspective
Wirtz, Bernd W.
;
Langer, Paul F.
;
Göttel, Vincent
; …
- In:
Public performance & management review
43
(
2020
)
6
,
pp. 1342-1358
Persistent link: https://www.econbiz.de/10012414903
Saved in:
4
Electronic business
Wirtz, Bernd W.
-
2020
-
7., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012224629
Saved in:
5
Influencing factors of online reviews : an empirical analysis of determinants of purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
International journal of electronic business : IJEB
15
(
2019
)
1
,
pp. 43-71
Persistent link: https://www.econbiz.de/10012251164
Saved in:
6
Determinants of online review credibility and its impact on consumers' purchase intention
Thomas, Marc-Julian
;
Wirtz, Bernd W.
;
Weyerer, Jan C.
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012156386
Saved in:
7
Electronic Business
Wirtz, Bernd W.
-
2018
-
6., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011782328
Saved in:
8
Internet regulation, two-sided pricing, and sponsored data
Jullien, Bruno
;
Zantman, Wilfried Sand-
- In:
International journal of industrial organization
58
(
2018
),
pp. 31-62
Persistent link: https://www.econbiz.de/10011979651
Saved in:
9
Social networks : usage intensity and effects on personalized advertising
Wirtz, Bernd W.
;
Göttel, Vincent
;
Daiser, Peter
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10011669615
Saved in:
10
Issues in on-line advertising and competition policy : a two-sided market perspective
Calvano, Emilio
;
Jullien, Bruno
-
2011
Persistent link: https://www.econbiz.de/10011337910
Saved in:
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