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~person:"Juntunen, Mari"
~person:"Merrilees, Bill"
~subject:"Brand management"
~subject:"Markenimage"
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Brand management
Markenimage
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3
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Juntunen, Mari
Merrilees, Bill
Balmer, John M. T.
31
Melewar, T. C.
12
Kernstock, Joachim
10
Foroudi, Pantea
7
Hakenes, Hendrik
7
Iglesias, Oriol
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Otubanjo, Olutayo
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Peitz, Martin
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Ind, Nicholas
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6
Sharifah Faridah Syed Alwi
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5
Brexendorf, Tim Oliver
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Burmann, Christoph
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Greyser, Stephen A.
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Mingione, Michela
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Sarkar, Soumya
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Anisimova, Tatiana
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Brunner, Christian Boris
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Burghausen, Mario
4
Dev, Chekitan S.
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Keller, Kevin Lane
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Langner, Tobias
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Redler, Jörn
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Tomczak, Torsten
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Urde, Mats
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Barnier, Virginie de
3
Baumgarth, Carsten
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Brunninge, Olof
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Cooper, Holly
3
Foroudi, Mohammad Mahdi
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The journal of brand management : an international journal
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation review : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
3
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
4
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
5
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
6
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
7
Recruits' corporate brand co-creation experiences of the Finnish military forces
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
Corporate reputation review : an international journal
15
(
2012
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009554682
Saved in:
8
Corporate brand equity and loyalty in B2B markets : a study among logistics service purchasers
Juntunen, Mari
;
Juntunen, Jouni
;
Juga, Jari
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 300-311
Persistent link: https://www.econbiz.de/10008905664
Saved in:
9
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
Saved in:
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