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~person:"Kahn, Barbara E."
~person:"Mitakakis, Chrissy"
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Retail assortment
6
Sortiment
6
Consumer behaviour
4
Einzelhandel
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4
Retail trade
4
Consumer preferences
2
Konsumentenpräferenzen
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eye movement
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horizontal versus vertical
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perceived variety
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retail assortment
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variety seeking
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Kahn, Barbara E.
Mitakakis, Chrissy
Chernev, Alexander
10
Wiebach, Nicole
9
Fisher, Marshall L.
8
Hübner, Alexander
8
Schröder, Hendrik
8
Hildebrandt, Lutz
7
Kök, A. Gürhan
7
Rudolph, Thomas
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Rusmevichientong, Paat
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Topaloğlu, Hüseyin
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Vaidyanathan, Ramnath
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Gázquez-Abad, Juan Carlos
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Martínez-López, Francisco J.
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Martínez-de-Albéniz, Victor
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Schlippenbach, Vanessa von
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Talebian, Masoud
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Wang, Ruxian
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Argentesi, Elena
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Broniarczyk, Susan M.
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Buccirossi, Paolo
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Cervone, Roberto
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Draganska, Michaela
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Duso, Tomaso
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Gijsbrechts, Els
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Knuff, Marc
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Marrazzo, Alessia
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Olbrich, Rainer
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Riekhof, Hans-Christian
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Schäfers, Tobias
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Thomadsen, Raphael
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Verhoef, Peter C.
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Zielke, Stephan
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4
Bernstein, Fernando
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Brambilla, Irene
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Buhr, Carl-Christian
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Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
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Review of marketing research
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ECONIS (ZBW)
6
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1
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
2
Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.
;
Chernev, Alexander
;
Böckenholt, Ulf
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
Saved in:
3
The "visual preference heuristic" : the influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
Townsend, Claudia
;
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 993-1015
Persistent link: https://www.econbiz.de/10010253782
Saved in:
4
Assortment variety : too much of a good thing?
Kahn, Barbara E.
;
Weingarten, Evan
;
Townsend, Claudia
-
2013
Persistent link: https://www.econbiz.de/10009781370
Saved in:
5
Shelf space schemas : myth or reality?
Valenzuela, Ana
;
Raghubir, Priya
;
Mitakakis, Chrissy
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 881-888
Persistent link: https://www.econbiz.de/10009756866
Saved in:
6
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
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