Sarmah, Bijoylaxmi; Kamboj, Shampy; Rahman, Zillur - In: International Journal of Contemporary Hospitality Management 29 (2017) 10, pp. 2647-2667
Purpose The purpose of this study is to extend and revise the basic technology-based service (TBS) adoption model in luxury hotels in India using smart phone apps, and to analyse the impact of the guests’ innovativeness, willingness to co-create, need for interaction and involvement on their...