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~person:"Kannan, P.K."
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Kannan, P.K.
Yim, Chi-kin
13
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7
Yim, Chi Kin (Bennett)
7
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5
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Journal of business research : JBR
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An investigation of the impact of promotions on across-submarket competition
Kannan, P.K.
;
Yim, Chi Kin Bennett
- In:
Journal of business research : JBR
53
(
2001
)
3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10006725318
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2
Consumer Behavioral Loyalty: A Segmentation Model and Analysis
Yim, Chi Kin Bennett
;
Kannan, P.K.
- In:
Journal of business research : JBR
44
(
1999
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10006731829
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