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~person:"Kapferer, Jean-Noël"
~person:"Merrilees, Bill"
~subject:"Brand architecture"
~subject:"Unternehmenserfolg"
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Brand architecture
Unternehmenserfolg
Brand management
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Markenführung
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Markenartikel
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Brand
21
Consumer behaviour
17
Konsumentenverhalten
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Kapferer, Jean-Noël
Merrilees, Bill
Balmer, John M. T.
31
Melewar, T. C.
13
Kernstock, Joachim
10
Burmann, Christoph
8
Esch, Franz-Rudolf
7
Foroudi, Pantea
7
Hakenes, Hendrik
7
Iglesias, Oriol
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Miller, Dale
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7
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Sharifah Faridah Syed Alwi
7
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6
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6
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Ind, Nicholas
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Laukkanen, Tommi
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Toole, Andrew A.
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Abratt, Russell
5
Baumgarth, Carsten
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Dev, Chekitan S.
4
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The journal of brand management : an international journal
4
Journal of strategic marketing
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing intelligence & planning
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin
;
Merrilees, Bill
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
Saved in:
3
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
4
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
5
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
6
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
7
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
8
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
9
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
10
Closing the marketing strategy to performance gap : the role of brand orientation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal of strategic marketing
15
(
2007
)
5
,
pp. 387-402
Persistent link: https://www.econbiz.de/10003621405
Saved in:
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