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~person:"Karagiannis, Dimitris"
~person:"Nyström, Anna-Greta"
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsinnovation"
~subject:"Open Innovation"
~type_genre:"Collection of articles of several authors"
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B-to-B-Marketing
Dienstleistungsinnovation
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Brand image
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Karagiannis, Dimitris
Nyström, Anna-Greta
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Sundbo, Jon
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ECONIS (ZBW)
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Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
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2
Serviceology for services : 5th International Conference, ICServ 2017, Vienna, Austria, July 12-14, 2017 : proceedings
Hara, Yoshinori
(
ed.
);
Karagiannis, Dimitris
(
ed.
)
-
ICServ <5., 2017, Wien>
-
2017
Persistent link: https://www.econbiz.de/10011664142
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