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~person:"Karg, Adam"
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Sportmarketing
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Karg, Adam
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Ko, Yong Jae
21
Kunkel, Thilo
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Pedersen, Paul M.
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Drayer, Joris
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Dwyer, Brendan
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O'Reilly, Norm
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Chadwick, Simon
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Kim, Yu Kyoum
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Kwak, Dae Hee
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Ratten, Vanessa
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James, Jeffrey D.
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Jensen, Jonathan A.
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Shapiro, Stephen L.
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Uhrich, Sebastian
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Byon, Kevin K.
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Bühler, André
12
Doyle, Jason P.
12
Greenwell, T. Christopher
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Inoue, Yuhei
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Woratschek, Herbert
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Ballouli, Khalid
11
Cobbs, Joe
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Koronios, Konstantinos
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Yoshida, Masayuki
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Andreff, Wladimir
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Budzinski, Oliver
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Dickson, Geoff
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Richelieu, André
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Journal of sport management : the official journal of the North American Society of Sport Management
5
European Sport management quarterly : ESMQ
3
Journal of marketing communications
1
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ECONIS (ZBW)
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The (un)level playing field : sport media during COVID-19
Symons, Kasey
;
Breitbarth, Tim
;
Zubcevic-Basic, Nives
; …
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10013163199
Saved in:
2
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
3
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
4
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
5
New brands : contextual differences and development of brand associations over time
Daniels, Jason
;
Kunkel, Thilo
;
Karg, Adam
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011998392
Saved in:
6
Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam
;
McDonald, Heath
;
Leckie, Civilai
- In:
Journal of sport management : the official journal of …
33
(
2019
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
Saved in:
7
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
8
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
Saved in:
9
Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath
;
Karg, Adam
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
Saved in:
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