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~person:"Kassubek, Martin"
~person:"Kumar, V."
~person:"Maas, Peter"
~subject:"Deutschland"
~subject:"Kundenwert"
~type:"article"
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Deutschland
Kundenwert
Customer value
39
Beziehungsmarketing
29
Relationship marketing
29
Consumer behaviour
7
Konsumentenverhalten
7
Marketing management
7
Marketingmanagement
7
customer lifetime value
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Kassubek, Martin
Kumar, V.
Maas, Peter
Skiera, Bernd
14
Eggert, Andreas
13
Ko, Eunju
13
Kleinaltenkamp, Michael
12
Kim, Kyung Hoon
11
Wiesel, Thorsten
11
Gallarza, Martina G.
10
Keränen, Joona
10
Verhoef, Peter C.
10
Frow, Pennie
9
Gil Saura, Irene
9
Madhani, Pankaj M.
9
Matzler, Kurt
9
Heinonen, Kristina
8
Petersen, J. Andrew
8
Rajagopal
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Neslin, Scott A.
7
Payne, Adrian
7
Ulaga, Wolfgang
7
Bolton, Ruth N.
6
Bradlow, Eric T.
6
Brodie, Roderick J.
6
Bruhn, Manfred
6
Edvardsson, Bo
6
Georgi, Dominik
6
Grönroos, Christian
6
Hadwich, Karsten
6
Haenlein, Michael
6
Hammerschmidt, Maik
6
Leone, Robert P.
6
McColl-Kennedy, Janet R.
6
Rintamäki, Timo
6
Rust, Roland T.
6
Tarasi, Crina O.
6
Albadvi, Amir
5
Bauer, Hans H.
5
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Journal of marketing
7
Journal of marketing research : JMR
4
MSI reports : working paper series
3
Handbook of research on customer equity in marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of international marketing
1
Journal of service research : JSR
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Risk management and insurance review
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
The Routledge companion to strategic marketing
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
39
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39
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1
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
5
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
6
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
7
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
8
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
9
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
10
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 59-87)
.
2014
Persistent link: https://www.econbiz.de/10010359525
Saved in:
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