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~person:"Kaufmann, Hans Rüdiger"
~subject:"Luxury goods"
~subject:"Luxusgüter"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Luxury goods
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Brand management
15
Markenführung
15
Brand image
10
Consumer behaviour
10
Konsumentenverhalten
10
Markenimage
10
Beziehungsmarketing
8
Brand
8
Markenartikel
8
Relationship marketing
8
Customer integration
3
Emotion
3
Kundenintegration
3
Social Web
3
Brand equity
2
Brand loyalty
2
Corporate reputation
2
Firmenimage
2
Marketing management
2
Marketingmanagement
2
brand awareness
2
brand equity
2
brand love
2
brand loyalty
2
AXE
1
Advertising
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Advertising effects
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Automotive industry
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Automotive market
1
Behavioral branding
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Brand architecture
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Brand attachment
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Brand co-creation
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Kaufmann, Hans Rüdiger
Ko, Eunju
17
Phau, Ian
17
Loureiro, Sandra Maria Correia
15
Rita, Paulo
9
Valette-Florence, Pierre
9
Veloutsou, Cleopatra
9
Christodoulides, George
8
Hollebeek, Linda D.
8
Kapferer, Jean-Noël
8
Kunkel, Thilo
8
Seo, Yuri
8
Wiedmann, Klaus-Peter
8
Atwal, Glyn
7
Bang, Nguyen
7
Cova, Bernard
7
Guzman, Francisco
7
Hajli, Nick
7
Melewar, T. C.
7
Nagasawa, Shin'ya
7
Pitt, Leyland F.
7
Septianto, Felix
7
Dion, Delphine
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
Kumar, Jitender
6
McLaughlin, Caitlin
6
Michaelidou, Nina
6
Park, Jungkun
6
Rather, Raouf Ahmad
6
Shimul, Anwar Sadat
6
Shukla, Paurav
6
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Harrigan, Paul
5
Heine, Klaus
5
Hennigs, Nadine
5
Husain, Rehan
5
Hyun, Sunghyup Sean
5
Kang, Juhee
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International journal of business performance management
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
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1
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
2
Exploring behavioural
branding
, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
3
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger
;
Petrovici, Dan Alex
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
Saved in:
4
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
Saved in:
5
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
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