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~person:"Kawohl, Julian"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Kundenorientierung"
~subject:"Service quality"
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Consumer behaviour
Kundenorientierung
Service quality
Beziehungsmarketing
73
Relationship marketing
73
Konsumentenverhalten
70
Brand management
43
Markenführung
42
Marketingmanagement
28
Marketing management
27
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23
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22
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21
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19
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18
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17
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9
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8
Dienstleistungsqualität
8
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8
Digitization
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8
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8
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57
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English
77
German
4
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Kawohl, Julian
Ko, Eunju
Verhoef, Peter C.
Han, Heesup
104
Mattila, Anna S.
89
Bruhn, Manfred
79
Huber, Frank
58
Phau, Ian
56
Bauer, Hans H.
53
Loureiro, Sandra Maria Correia
52
Jang, Soocheong
51
Wiedmann, Klaus-Peter
51
Homburg, Christian
44
Hollebeek, Linda D.
42
Walsh, Gianfranco
42
Prybutok, Victor R.
41
Gierl, Heribert
40
Bang, Nguyen
39
Rahman, Zillur
39
Dwivedi, Yogesh Kumar
38
Prentice, Catherine
38
Khare, Arpita
36
Herrmann, Andreas
35
Wong, IpKin Anthony
35
Hyun, Sunghyup Sean
34
Kumar, V.
34
Gil Saura, Irene
33
Rajagopal
33
Swoboda, Bernhard
33
Bagozzi, Richard P.
32
Usman, Osly
32
Vrontis, Demetris
32
Melewar, T. C.
30
Paul, Justin
30
Septianto, Felix
30
Balaji, M. S.
29
Grewal, Dhruv
29
Kim, Woo Gon
29
Ko, Yong Jae
29
McColl-Kennedy, Janet R.
29
Sarkar, Abhigyan
29
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Erasmus Research Institute of Management
3
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
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Journal of business research : JBR
15
ERIM report series research in management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of advertising : the review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
2
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
2
Gabler Research
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Social and environmental issues in advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tinbergen Institute research series
1
Transolve - Projektbericht 3(2008)
1
Transolve - Projektbericht 6(2009)
1
Universia business review : UBR
1
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ECONIS (ZBW)
78
USB Cologne (business full texts)
2
USB Cologne (EcoSocSci)
1
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
How consumer
knowledge
shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
Social and environmental issues in advertising
,
(pp. 23-41)
.
2017
Persistent link: https://www.econbiz.de/10011591376
Saved in:
3
How consumer
knowledge
shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
4
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
5
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
8
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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