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~person:"Kawohl, Julian"
~person:"Sarkar, Abhigyan"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
71
Relationship marketing
71
Konsumentenverhalten
65
Brand management
39
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39
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23
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23
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English
66
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Kawohl, Julian
Sarkar, Abhigyan
Verhoef, Peter C.
Han, Heesup
96
Mattila, Anna S.
80
Phau, Ian
59
Huber, Frank
55
Loureiro, Sandra Maria Correia
50
Wiedmann, Klaus-Peter
47
Jang, Soocheong
46
Bauer, Hans H.
43
Hollebeek, Linda D.
42
Gierl, Heribert
41
Khare, Arpita
41
Walsh, Gianfranco
38
Bang, Nguyen
36
Herrmann, Andreas
34
Swoboda, Bernhard
34
Dwivedi, Yogesh Kumar
33
Ko, Eunju
33
Kumar, V.
33
Bagozzi, Richard P.
32
Rajagopal
32
Vrontis, Demetris
32
Septianto, Felix
31
Usman, Osly
31
Foxall, Gordon R.
30
Melewar, T. C.
30
Hyun, Sunghyup Sean
29
Wu, Luorong
29
Dawes, John
28
Grunert, Klaus G.
28
Pelsmacker, Patrick de
28
Rahman, Zillur
28
Wong, IpKin Anthony
28
Diamantopoulos, Adamantios
27
Hanks, Lydia
27
Homburg, Christian
27
McDonald, Heath
27
Paul, Justin
27
Bilgihan, Anil
26
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ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Young consumers : insight and ideas for responsible marketers
2
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1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of hospitality management
1
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1
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Journal of Product & Brand Management
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Journal of consumer marketing
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MSI reports : working paper series
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
65
Other ZBW resources
1
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
3
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
4
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
5
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
6
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
7
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
8
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
9
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
10
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
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