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~person:"Kawohl, Julian"
~person:"Verhoef, Peter C."
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Kundenorientierung"
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Consumer behaviour
Einzelhandel
Kundenorientierung
Beziehungsmarketing
57
Relationship marketing
57
Konsumentenverhalten
37
Marketingmanagement
16
Brand management
15
Markenführung
15
Marketing management
15
Kundenwert
13
Customer value
12
Customer satisfaction
11
Kundenzufriedenheit
11
Customer relationship management
10
Marketingtheorie
10
Retail trade
10
Marketing theory
9
Distribution channel
8
E-commerce
8
Electronic Commerce
8
Vertriebsweg
8
Category Management
7
Category management
7
Bundling strategy
6
Customer integration
6
Dienstleistungsqualität
6
Internet marketing
6
Kundenbindungsprogramm
6
Kundenintegration
6
Leistungsbündel
6
Loyalty program
6
Marketing
6
New product development
6
Online-Marketing
6
Produktentwicklung
6
Retail assortment
6
Service quality
6
Sortiment
6
Strategisches Management
6
Theorie
6
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Free
14
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13
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Article
27
Book / Working Paper
21
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Article in journal
24
Aufsatz in Zeitschrift
24
Arbeitspapier
8
Working Paper
8
Graue Literatur
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Non-commercial literature
4
Aufsatz im Buch
3
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3
Hochschulschrift
2
Thesis
2
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1
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Language
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English
44
German
4
Author
All
Kawohl, Julian
Verhoef, Peter C.
Han, Heesup
93
Mattila, Anna S.
76
Huber, Frank
57
Swoboda, Bernhard
57
Phau, Ian
55
Wiedmann, Klaus-Peter
51
Loureiro, Sandra Maria Correia
50
Bauer, Hans H.
47
Jang, Soocheong
46
Bruhn, Manfred
42
Kumar, V.
41
Schramm-Klein, Hanna
41
Gierl, Heribert
40
Homburg, Christian
40
Khare, Arpita
40
Bang, Nguyen
38
Grewal, Dhruv
37
Hollebeek, Linda D.
37
Walsh, Gianfranco
37
Rudolph, Thomas
36
Herrmann, Andreas
35
Ko, Eunju
34
Pantano, Eleonora
33
Rajagopal
33
Bagozzi, Richard P.
32
Dwivedi, Yogesh Kumar
32
Gil Saura, Irene
31
Usman, Osly
31
Vrontis, Demetris
31
Melewar, T. C.
30
Zentes, Joachim
30
Grunert, Klaus G.
29
Hyun, Sunghyup Sean
29
Sarkar, Abhigyan
29
Septianto, Felix
29
Dawes, John
28
Fernie, John
28
Morschett, Dirk
28
Pelsmacker, Patrick de
28
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Erasmus Research Institute of Management
3
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
2
Published in...
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ERIM report series research in management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
3
Institut für Handelsmanagement und Netzwerkmarketing - Publikationen
2
Journal of retailing
2
Retailing in the 21st century : current and future trends
2
Gabler Research
1
Gabler Research / Unternehmenskooperation und Netzwerkmanagement
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of service research : JSR
1
MSI reports : working paper series
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
Tinbergen Institute research series
1
Transolve - Projektbericht 3(2008)
1
Transolve - Projektbericht 6(2009)
1
Universia business review : UBR
1
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Source
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ECONIS (ZBW)
45
USB Cologne (business full texts)
2
USB Cologne (EcoSocSci)
1
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1
Loyalty programmes : current
knowledge
and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
2
Out-of-stock : reactions, antecedents,
management
solutions, and a future perspective
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 285-299)
.
2010
Persistent link: https://www.econbiz.de/10003938756
Saved in:
3
Customer experience creation : determinants, dynamics and
management
strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
4
Out-of-stock: reactions, antecedents,
management
solutions, and a future perspective
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 239-253)
.
2006
Persistent link: https://www.econbiz.de/10003146718
Saved in:
5
Multichannel customer
management
: understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
6
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
7
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
Reflections and predictions on effects of COVID-19 pandemic on retailing
Verhoef, Peter C.
;
Noordhoff, Corine S.
;
Sloot, Laurens M.
- In:
Journal of service management
34
(
2023
)
2
,
pp. 274-293
Persistent link: https://www.econbiz.de/10014337952
Saved in:
10
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
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