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~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~person:"Kushwaha, Tarun"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketingmanagement"
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Konsumentenverhalten
Marketing management
24
Marketingmanagement
24
Communication
8
Kommunikation
8
Brand management
7
Consumer behaviour
7
Markenführung
7
Marketing
6
Advertising
4
USA
4
United States
4
Werbung
4
Beziehungsmarketing
3
Brand image
3
Einzelhandel
3
Markenimage
3
Public relations
3
Relationship marketing
3
Retail trade
3
Öffentlichkeitsarbeit
3
Confidence
2
Corporate culture
2
Corporate reputation
2
Distribution channel
2
Firm-wide IMC
2
Firmenimage
2
Integrated marketing communication
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Marketing communication
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Unternehmenskultur
2
Vertrauen
2
Vertriebsweg
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Aufsatz in Zeitschrift
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English
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Keller, Kevin Lane
Kitchen, Philip J.
Kushwaha, Tarun
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Bruwer, Johan
5
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Rohm, Andrew J.
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Homburg, Christian
4
Kureshi, Sonal
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
4
Wiedmann, Klaus-Peter
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Brasel, S. Adam
3
Calantone, Roger J.
3
Chawla, Deepak
3
Chen, Jing
3
Cuneo, Andres
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Desai, Preyas S.
3
Eisingerich, Andreas B
3
Geyskens, Inge
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Journal of marketing
2
European journal of marketing : EJM
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of retailing
1
Marketing intelligence & planning
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
2
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
5
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
6
Are multichannel customers really more valuable? : the moderating role of product category characteristics
Kushwaha, Tarun
;
Shankar, Venkatesh
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10009782077
Saved in:
7
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
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