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~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Marketingmanagement"
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Konsumentenverhalten
Marketing management
21
Marketingmanagement
21
Brand management
7
Communication
7
Kommunikation
7
Markenführung
7
Consumer behaviour
4
Marketing
4
Advertising
3
Corporate reputation
3
Firmenimage
3
Public relations
3
USA
3
United States
3
Werbung
3
Öffentlichkeitsarbeit
3
Brand image
2
Corporate culture
2
Firm-wide IMC
2
Großbritannien
2
Integrated marketing communication
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Neuseeland
2
New Zealand
2
Personality psychology
2
Persönlichkeitspsychologie
2
United Kingdom
2
Unternehmenskultur
2
marketing communications
2
Advertising industry
1
Agency theory
1
Beziehungsmarketing
1
Brand architecture
1
Brand elements
1
Brand extension
1
Brand identity
1
Brand performance
1
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Arbeitspapier
Aufsatz in Zeitschrift
Aufsatz im Buch
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3
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English
4
Author
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Keller, Kevin Lane
Kitchen, Philip J.
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
6
Vrontis, Demetris
6
Bruwer, Johan
5
Gao, Tao
5
Loureiro, Sandra Maria Correia
5
Pauwels, Koen
5
Rohm, Andrew J.
5
Smith, N. Craig
5
Spann, Martin
5
Sultan, Fareena
5
Thomas, Sujo
5
Bang, Nguyen
4
Chang, Chun-Tuan
4
Eisend, Martin
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Nasiry, Javad
4
Neslin, Scott A.
4
Paap, Richard
4
Parguel, Béatrice
4
Wiedmann, Klaus-Peter
4
Zeithammer, Robert
4
Šerić, Maja
4
Abril Barrie, Carmen
3
Al-Homaidi, Eissa A.
3
Bae, Mikyeung
3
Bang Nguyen Viet
3
Barber, Nelson
3
Bartling, Björn
3
Bauer, Hans H.
3
Brasel, S. Adam
3
Calantone, Roger J.
3
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Published in...
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European journal of marketing : EJM
1
Marketing intelligence & planning
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
4
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1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
3
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
4
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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