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~person:"Keller, Kevin Lane"
~person:"Kitchen, Philip J."
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Marketing management
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Marketingmanagement
18
Communication
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7
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6
Markenführung
6
Marketing
4
Advertising
3
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Öffentlichkeitsarbeit
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Luxury goods
2
Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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marketing communications
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Brand elements
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Keller, Kevin Lane
Kitchen, Philip J.
Ko, Eunju
8
Melewar, T. C.
7
Gierl, Heribert
6
Kumar, V.
6
Sheth, Jagdish N.
6
Verhoef, Peter C.
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5
Gao, Tao
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Sultan, Fareena
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Thomas, Sujo
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4
Chang, Chun-Tuan
4
Eisend, Martin
4
Homburg, Christian
4
Kureshi, Sonal
4
Kushwaha, Tarun
4
Laroche, Michel
4
Martínez-López, Francisco J.
4
Parguel, Béatrice
4
Pauwels, Koen
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Šerić, Maja
4
Abril Barrie, Carmen
3
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Bang Nguyen Viet
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Brasel, S. Adam
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Calantone, Roger J.
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Chawla, Deepak
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Dahana, Wirawan Dony
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Dekimpe, Marnik G.
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European journal of marketing : EJM
1
Marketing intelligence & planning
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Coupon redemption behaviour : a Malaysian cross-segment investigation
Kitchen, Philip J.
;
Sharifah Faridah Syed Alwi
;
Norbani …
- In:
Marketing intelligence & planning
32
(
2014
)
1
,
pp. 66-88
Persistent link: https://www.econbiz.de/10010252036
Saved in:
3
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
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