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~person:"Keller, Kevin Lane"
~person:"Miller, Dale"
~subject:"Brand management"
~subject:"Markenimage"
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Brand management
Markenimage
Brand architecture
12
Markenarchitektur
12
Markenführung
10
Corporate reputation
6
Firmenimage
6
Brand
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Brand extension
2
Brand image
2
Corporate branding
2
Luxury goods
2
Luxusgüter
2
Markentransfer
2
corporate heritage
2
Action research
1
Aktionsforschung
1
Archival reseach
1
Authentic core
1
Brand associations
1
Brand boundaries
1
Brand building
1
Brand heritage
1
Brand orientation
1
Brand portfolio
1
Charitable organization
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate associations
1
Corporate brand management
1
Corporate heritage brand paradox
1
Corporate social responsibility
1
Cultural heritage
1
Design innovation
1
Einzelhandel
1
Environmental management
1
Environmental management practice
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Keller, Kevin Lane
Miller, Dale
Balmer, John M. T.
31
Melewar, T. C.
12
Kernstock, Joachim
10
Foroudi, Pantea
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
6
Esch, Franz-Rudolf
6
Ind, Nicholas
6
Merrilees, Bill
6
Sharifah Faridah Syed Alwi
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burmann, Christoph
5
Greyser, Stephen A.
5
Mingione, Michela
5
Sarkar, Soumya
5
Anisimova, Tatiana
4
Brunner, Christian Boris
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Urde, Mats
4
Barnier, Virginie de
3
Baumgarth, Carsten
3
Brunninge, Olof
3
Cooper, Holly
3
Foroudi, Mohammad Mahdi
3
Gupta, Suraksha
3
Heller, Michael
3
Juntunen, Mari
3
Kleyn, Nicola
3
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The journal of brand management : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
Qualitative market research : an international journal
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
4
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
5
Brand-building and the elements of success : discoveries using historical analyses
Miller, Dale
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10010348880
Saved in:
6
Revisiting the complexities of corporate branding : issues, paradoxes, solutions
Jones, Richard
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 571-589
Persistent link: https://www.econbiz.de/10009785368
Saved in:
7
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
8
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
9
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
10
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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