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~person:"Keller, Kevin Lane"
~person:"Perreault, William D."
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Brand management ; Vol. 1
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Measuring and managing brands
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The marketing advantages of strong brands
Hoeffler, Steve
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Keller, Kevin Lane
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2010
Persistent link: https://www.econbiz.de/10003924114
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
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2009
Persistent link: https://www.econbiz.de/10003784851
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