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~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Germany"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Keller, Kevin Lane
Kuß, Alfred
19
Kotler, Philip
18
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12
Bruhn, Manfred
11
Meffert, Heribert
10
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9
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9
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8
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7
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7
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6
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6
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6
Sander, Matthias
6
Thewißen, Christian
6
Wahl, Frank
6
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5
Diller, Hermann
5
Kirchgeorg, Manfred
5
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4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
Faßnacht, Martin
3
Gardini, Marco A.
3
Gelbrich, Katja
3
Hammann, Peter
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wi - Wirtschaft
2
wi wirtschaft
2
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Brand management ; Vol. 1
1
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1
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The evolution of integrated marketing communications : the customer-driven marketplace
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ECONIS (ZBW)
17
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Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
4
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
5
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
6
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
7
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009299400
Saved in:
8
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
The evolution of integrated marketing communications : …
,
(pp. 65-81)
.
2011
Persistent link: https://www.econbiz.de/10009232920
Saved in:
9
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
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