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~person:"Keller, Kevin Lane"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Markenartikel
Markenimage
Brand management
23
Markenführung
23
Brand
18
Brand image
18
Consumer behaviour
13
Konsumentenverhalten
13
Advertising
4
Brand extension
4
Markentransfer
4
Werbung
4
Branding
3
Brands
3
Accounting valuation
2
Beziehungsmarketing
2
Bilanzielle Bewertung
2
Brand architecture
2
Brand equity
2
Brand strategy
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Markenarchitektur
2
Product quality
2
Produktqualität
2
Relationship marketing
2
brand equity
2
Advertising effects
1
Attitudes
1
Balance sheet
1
Betriebliche Wertschöpfung
1
Bewertung
1
Bilanz
1
Brand alliances
1
Brand boundaries
1
Brand concept
1
Brand concept fluency
1
Brand extensions
1
Brand heritage
1
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13
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Article
27
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Article in journal
Conference paper
Aufsatz in Zeitschrift
27
Aufsatz im Buch
7
Book section
7
Reprint
6
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
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Lehrbuch
2
Bibliographie
1
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1
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English
27
Author
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Keller, Kevin Lane
Melewar, T. C.
43
Phau, Ian
34
Loureiro, Sandra Maria Correia
32
Diamantopoulos, Adamantios
30
Bang, Nguyen
29
Han, Heesup
27
Romaniuk, Jenni
25
Foroudi, Pantea
24
Guzman, Francisco
24
Gierl, Heribert
23
Merrilees, Bill
23
Sattler, Henrik
23
De Chernatony, Leslie
21
Fetscherin, Marc
21
Ko, Eunju
21
Sarkar, Abhigyan
21
Balmer, John M. T.
20
Dawes, John
20
Christodoulides, George
19
Gupta, Suraksha
19
Japutra, Arnold
19
Veloutsou, Cleopatra
19
Esch, Franz-Rudolf
18
Khan, Imran
18
Paul, Justin
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Roper, Stuart
17
Sreejesh, S.
17
Valette-Florence, Pierre
17
Völckner, Franziska
17
Ekinci, Yuksel
16
Iglesias, Oriol
16
Kumar, Vikas
16
Pelsmacker, Patrick de
16
Rahman, Zillur
16
Sung, Yongjun
16
Vrontis, Demetris
16
Wong, IpKin Anthony
16
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The journal of brand management : an international journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing communications
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Harvard business review : HBR
1
International journal of advertising : the review of marketing communications
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
27
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27
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1
Looking forward, looking back : developing a narrative of the past, present and future of a brand
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013493070
Saved in:
2
If all their products seem the same, all the parts within a product seem the same too : how brand homogeneity polarizes product experiences
Smith, Robert W.
;
Keller, Kevin Lane
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 698-714
Persistent link: https://www.econbiz.de/10012939497
Saved in:
3
The future of brands and branding : an essay on multiplicity, heterogeneity, and integration
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10012799008
Saved in:
4
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
Saved in:
5
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
6
Leveraging secondary associations to build brand equity : theoretical perspectives and practical applications
Keller, Kevin Lane
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 448-465
Persistent link: https://www.econbiz.de/10012260228
Saved in:
7
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
8
How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10013531983
Saved in:
9
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
10
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
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