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~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~person:"Lievens, Filip"
~subject:"Brand image"
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Search: subject_exact:"Personalmarktforschung"
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Brand image
HR marketing
9
Personalmarketing
9
Markenimage
6
Brand management
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Markenführung
4
Personalbeschaffung
4
Recruitment
4
Arbeitsverhalten
3
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Brand personality
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Kenning, Peter
King, Ceridwyn
Lievens, Filip
Burmann, Christoph
6
Van Hoye, Greet
5
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dineen, Brian R.
2
Gilani, Hasan
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Rampl, Linn Viktoria
2
Roj, Manuel
2
Sadeghvaziri, Faraz
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Tanwar, Karnica
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Weijters, Bert
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Wolf, Antje
2
Aksoy, Nilsah Cavdar
1
Ala-Heikkilä, Virpi
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Alshathry, Sultan
1
Anselmsson, Johan
1
Asree, Susita
1
Azam, Muhammad
1
Bader, Benjamin
1
Bagozzi, Richard P.
1
Benraïss-Noailles, Laïla
1
Bhatt, Prachi
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Binu Raj, Asha
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Boden, Christiane
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Boukis, Achilleas
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Büttner, Marion
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European journal of marketing : EJM
1
Human resource management
1
International journal of hospitality management
1
Marketing letters : a journal of research in marketing
1
Research in personnel and human resources management : a research annual
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Employer image within and across industries : moving beyond assessing points-of-relevance to identifying points-of-difference
Van Hoye, Greet
;
Lievens, Filip
;
Weijters, Bert
; …
- In:
Human resource management
61
(
2022
)
5
,
pp. 525-541
Persistent link: https://www.econbiz.de/10013468285
Saved in:
2
Third party employment branding : what are its signaling dimensions, mechanisms, and sources?
Dineen, Brian R.
;
Van Hoye, Greet
;
Lievens, Filip
; …
- In:
Research in personnel and human resources management : …
37
(
2019
),
pp. 173-226
Persistent link: https://www.econbiz.de/10012154369
Saved in:
3
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
4
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
5
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
6
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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