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~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~source:"econis"
~subject:"Brand image"
~subject:"Work behaviour"
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Brand image
Work behaviour
HR marketing
5
Personalmarketing
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Markenimage
4
Arbeitsverhalten
3
Brand management
3
Markenführung
3
Employee retention
2
Mitarbeiterbindung
2
Affect
1
Arbeitskräfte
1
Arbeitszufriedenheit
1
Brand personality
1
Branding
1
Confidence
1
Consumer behaviour
1
Corporate reputation
1
Dienstleistungssektor
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Dual-process theory
1
Emotion
1
Employee
1
Employer brand
1
Employer branding Branding
1
Employer of choice
1
Firmenimage
1
First-choice brand (FCB)
1
Functional magnetic resonance imaging (fMRI)
1
Hospital
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Hospitality employees
1
Internal brand management
1
Job satisfaction
1
Konsumentenverhalten
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Krankenhaus
1
Neuroscience
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Kenning, Peter
King, Ceridwyn
Burmann, Christoph
6
Van Hoye, Greet
5
Azimi, Mohammad
2
Baum, Matthias
2
Bondesson, Niklas
2
Collins, Christopher J.
2
Dijkstra, Majorie
2
Dineen, Brian R.
2
Edwards, Martin R.
2
Gilani, Hasan
2
Grace, Debra
2
Jackson, Ulrike
2
Kabst, Rüdiger
2
Lievens, Filip
2
Mangold, W. Glynn
2
Miles, Sandra Jeanquart
2
Rampl, Linn Viktoria
2
Roj, Manuel
2
Sadeghvaziri, Faraz
2
Tanwar, Karnica
2
Weijters, Bert
2
Wolf, Antje
2
Abdul-Halim Bin Abdul-Majid
1
Abulsaoud Ahmed Younis, Raghda
1
Aghamiri, Seyed Ali
1
Ahamad, Faiz
1
Ahammad, Mohammad F.
1
Ahmad, Norzieiriani bt.
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Aksoy, Nilsah Cavdar
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Ala-Heikkilä, Virpi
1
Alshathry, Sultan
1
Aman-Ullah, Attia
1
Angermeier, Ingo
1
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1
Asree, Susita
1
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1
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European journal of marketing : EJM
2
International journal of hospitality management
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
2
The role of emotions in decision-making on employer brands : insights from functional magnetic resonance imaging (fMRI)
Rampl, Linn Viktoria
;
Opitz, Christian
;
Welpe, Isabell M.
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 361-374
Persistent link: https://www.econbiz.de/10011486571
Saved in:
3
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
4
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
5
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
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