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~person:"Kernstock, Joachim"
~person:"Merrilees, Bill"
~person:"Sharifah Faridah Syed Alwi"
~subject:"Firmenimage"
~subject:"Online-Marketing"
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Search: subject_exact:"Markenpolitik"
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Firmenimage
Online-Marketing
Brand management
76
Markenführung
76
Brand architecture
23
Markenarchitektur
23
Brand image
21
Markenimage
21
Markenpolitik
18
Consumer behaviour
15
Konsumentenverhalten
15
Corporate reputation
14
Markenartikel
14
Brand
12
Strategisches Management
11
Beziehungsmarketing
9
Relationship marketing
9
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7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Marketing
6
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Strategic management
6
Führungsstil
5
Internet marketing
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5
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Australia
4
Australien
4
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4
Corporate branding
4
Corporate culture
4
Corporate social responsibility
4
Customer satisfaction
4
Einzelhandel
4
Firm performance
4
Kundenzufriedenheit
4
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Kernstock, Joachim
Merrilees, Bill
Sharifah Faridah Syed Alwi
Balmer, John M. T.
23
Melewar, T. C.
21
Bang, Nguyen
11
Foroudi, Pantea
11
Loureiro, Sandra Maria Correia
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Ko, Eunju
9
Iglesias, Oriol
7
Rahman, Zillur
7
Rita, Paulo
7
Swoboda, Bernhard
7
Balmer, John M.T.
6
Burmann, Christoph
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Khan, Imran
6
Kreutzer, Ralf T.
6
Schultz, Majken
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Urde, Mats
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Chen, Weifeng
5
Dennis, Charles
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Ind, Nicholas
5
Karjaluoto, Heikki
5
Kick, Markus
5
Kunkel, Thilo
5
Miller, Dale
5
Nusair, Khaldoon
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International studies of management and organization
3
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
International journal of management reviews : IJMR
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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ECONIS (ZBW)
19
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1
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Trending topics plus future challenges and opportunities in brand management
Golob, Urša
;
Davies, Mark A. P.
;
Kernstock, Joachim
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10012298750
Saved in:
4
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
5
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
6
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
7
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
8
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
9
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
10
Customer brand co-creation : a conceptual model
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011447671
Saved in:
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