//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kerr, Gayle"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Theorie
Advertising effects
9
Werbewirkung
9
Advertising
6
Werbung
6
Consumer behaviour
3
Konsumentenverhalten
3
Social Web
3
Brand management
2
Delphi technique
2
Delphi-Methode
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Theory
2
Advertising avoidance
1
Advertising definition
1
Advertising industry
1
Advertising planning
1
Advertising theory
1
Approach–avoid theory
1
Australia
1
Australien
1
Cognition
1
Communications context
1
Confidence
1
Creative advertising
1
Creativity
1
Criticism
1
Definition
1
Delphi method
1
Designation of origin
1
Destination management
1
Destinationsmanagement
1
Digital media
1
Digitale Medien
1
Elaboration likelihood
1
Emotion
1
Herkunftsbezeichnung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Kerr, Gayle
Gierl, Heribert
8
Arora, Taanika
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Fogel, Joshua
5
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Steffenhagen, Hartwig
4
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
Esteban, Lola
3
Hayes, Jameson L.
3
Huang, Yan
3
Kaiser, Harry M.
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Mahdian, Mohammad
3
Nguyen Yen Thi Hoang
3
Oeldorf-Hirsch, Anne
3
Orazi, Davide C.
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Reich, Sandra
3
Schweidel, David A.
3
Torres, Ivonne M.
3
Tucker, Catherine
3
Wang, Ye
3
Yang, Shuai
3
Yoon, Sukki
3
more ...
less ...
Published in...
All
Journal of marketing communications
2
European journal of marketing : EJM
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Feel, think, avoid : testing a new model of advertising avoidance
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
; …
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 343-364
Persistent link: https://www.econbiz.de/10012515867
Saved in:
2
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
3
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->