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~person:"Khalakdina, Margaret"
~person:"Kim, Youn-kyung"
~subject:"India"
~type_genre:"Article in journal"
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India
Consumer behaviour
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Indien
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National culture
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Nationalkultur
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Auslandsinvestition
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Cultural identity
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Ethnocentric tendencies
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Indian consumers
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Kulturelle Identität
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Personal cultural orientation
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Khalakdina, Margaret
Kim, Youn-kyung
Aashish, Kumar
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Bishu, Ram
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Fairhurst, Ann
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Jyotishi, Amalendu
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Kumar, Archana
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Raman, Prashant
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Journal of Indian business research
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
Journal of Indian business research
5
(
2013
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10010364806
Saved in:
2
Ethnocentric tendencies of Indian consumers : impact on preference for domestic versus foreign producs
Kumar, Archana
;
Fairhurst, Ann
;
Kim, Youn-kyung
- In:
The international review of retail, distribution and …
21
(
2011
)
4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10009314462
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