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~person:"Khammash, Marwan"
~subject:"France"
~subject:"Konsumentenverhalten"
~subject:"Meinung"
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Konsumentenverhalten
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Consumer behaviour
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Khammash, Marwan
Burgoon, Brian
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Nicoli, Francesco
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Journal of marketing management : MM
1
New Developments in Online Marketing
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ECONIS (ZBW)
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
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2
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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