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~person:"Khan, Imran"
~person:"Loureiro, Sandra Maria Correia"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
Relationship marketing
27
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
17
Customer satisfaction
17
Kundenzufriedenheit
17
Markenführung
17
Brand image
15
Markenimage
15
Brand
10
Brand loyalty
10
Markenartikel
10
Markentreue
8
Dienstleistungsqualität
7
Service quality
7
Confidence
5
Customer loyalty
5
Vertrauen
5
Customer retention
4
Einzelhandel
4
Gambling
4
Glücksspiel
4
Holiday behaviour
4
Internet marketing
4
Kundenbindung
4
Kundenbindungsprogramm
4
Loyalty program
4
Online-Marketing
4
Retail trade
4
Social Web
4
Social web
4
Urlaubsverhalten
4
Age group
3
Altersgruppe
3
Corporate Social Responsibility
3
Corporate social responsibility
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Event marketing
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Event-Marketing
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27
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Khan, Imran
Loureiro, Sandra Maria Correia
Wong, IpKin Anthony
Han, Heesup
32
Prentice, Catherine
14
Tanford, Sarah
14
Gil Saura, Irene
13
Mattila, Anna S.
13
Verhoef, Peter C.
12
Bijmolt, Tammo H. A.
11
Bilgihan, Anil
10
Rather, Raouf Ahmad
10
Kim, Wansoo
9
Raab, Carola
9
Zolfaghari, Saeed
9
Aksoy, Lerzan
8
Hyun, Sunghyup Sean
8
Japutra, Arnold
8
Keiningham, Timothy
8
Makanyeza, Charles
8
Molinillo, Sebastian
8
Palmatier, Robert W.
8
Rubio Benito, Natalia
8
Bang, Nguyen
7
Bazargan, Amirhossein
7
Casidy, Riza
7
Das, Gopal
7
Hollebeek, Linda D.
7
Ieva, Marco
7
Meyer-Waarden, Lars
7
Rahman, Zillur
7
Ramaseshan, B.
7
Roberts-Lombard, Mornay
7
Rodríguez del Bosque, Ignacio A.
7
Steinhoff, Lena
7
Thurasamy Ramayah
7
Šerić, Maja
7
Ahn, Jiseon
6
Al-Hawary, Sulieman Ibraheem Shelash
6
Berezan, Orie
6
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Journal of travel and tourism marketing
4
International journal of hospitality management
3
Journal of retailing and consumer services
3
Journal of business research : JBR
2
The journal of product & brand management
2
Cogent business & management
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
Tourism management : research, policies, practice
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
27
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11
Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan
;
Wong, IpKin Anthony
;
Prentice, Catherine
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
Saved in:
12
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
13
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
14
How brand personality, brand identification and service quality influence service brand equity
Loureiro, Sandra Maria Correia
;
Costa-Lopes, Rui
; …
- In:
Cogent business & management
1
(
2014
),
pp. 1-12
brand
loyalty
, brand identification, trust, brand personality and brand awareness are the variables that have a greatest …
Persistent link: https://www.econbiz.de/10012036305
Saved in:
15
An asymmetrical approach to understanding configurations of customer
loyalty
in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
16
Exploring event bundling : the strategy and its impacts
Xu, Yueying
;
Wong, IpKin Anthony
;
Tan, Xiuchang Sherry
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 455-467
Persistent link: https://www.econbiz.de/10011419243
Saved in:
17
Linking travel motivation and
loyalty
in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
Saved in:
18
Embracing or fighting the urge : a multilevel investigation on casino service, branding and impulsive gambling
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
International journal of hospitality management
56
(
2016
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011521730
Saved in:
19
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
20
E-tail brand experience's influence on e-brand trust and e-brand
loyalty
: the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
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