An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Year of publication: |
September 2017
|
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Authors: | Prentice, Catherine ; Loureiro, Sandra Maria Correia |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 96-107
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Subject: | Customer characteristics | Service quality | Customer loyalty | Asymmetrical testing | FsQCA | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
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