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~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Beziehungsmarketing"
~subject:"Brand satisfaction"
~subject:"Messung"
~type:"article"
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Search: subject_exact:"Markenidentität"
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Beziehungsmarketing
Brand satisfaction
Messung
Brand image
29
Markenimage
29
Brand management
27
Markenführung
27
Consumer behaviour
18
Konsumentenverhalten
18
Brand
16
Markenartikel
16
Relationship marketing
10
Brand experience
8
Brand loyalty
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Brand extension
3
CSR
3
Customer satisfaction
3
Hotel industry
3
Hotellerie
3
Internet marketing
3
Kundenzufriedenheit
3
Markentransfer
3
Markentreue
3
Online-Marketing
3
Antecedents
2
Brand-self connections
2
Confidence
2
Einzelhandel
2
Holiday behaviour
2
ISM
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Marketing management
2
Marketingmanagement
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Measurement
2
Millennials
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2
Retail brand experience
2
Retail trade
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11
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Khan, Imran
Park, C. Whan
Loureiro, Sandra Maria Correia
16
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Fetscherin, Marc
10
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
Veloutsou, Cleopatra
9
Šerić, Maja
9
Guzman, Francisco
8
King, Ceridwyn
8
Rahman, Zillur
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Johnson, Lester W.
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Sreejesh, S.
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Prentice, Catherine
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Bruhn, Manfred
5
De Chernatony, Leslie
5
Dwivedi, Abhishek
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
Kim, Jinkyung Jenny
5
Kunkel, Thilo
5
Merrilees, Bill
5
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Handbook of brand relationships
2
International journal of business excellence
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
4
Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
5
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
6
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
7
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
8
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
10
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
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