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~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
~subject:"Retail brand"
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Brand satisfaction
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Konsumentenverhalten
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Khan, Imran
Park, C. Whan
Rahman, Zillur
4
Abu Bakar bin Abdul Hamid
1
Adomako, Samuel
1
Ahmadi, Hormoz
1
Ali Abdul Hamid
1
Alireza Roustasekehravani
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Anantharaman, Rajesh
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1
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Hamid, Abu Bakar Abdul
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Han, Heesup
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Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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ECONIS (ZBW)
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The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
2
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
3
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
4
Brand experience anatomy in retailing : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 60-69
Persistent link: https://www.econbiz.de/10010528608
Saved in:
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