//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Khan, Imran"
~subject:"Deutschland"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Kundenzufriedenheit
Marketingmanagement
Brand management
22
Markenführung
22
Brand image
15
Consumer behaviour
15
Konsumentenverhalten
15
Markenimage
15
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Brand experience
9
Customer satisfaction
7
Brand loyalty
6
Internet marketing
6
Online-Marketing
6
Hotel industry
4
Hotellerie
4
Markentreue
4
Age group
3
Altersgruppe
3
Customer integration
3
Einzelhandel
3
Gender
3
Geschlecht
3
Kundenintegration
3
Retail trade
3
Social Web
3
Social web
3
Age
2
Antecedents
2
Attitude
2
Brand satisfaction
2
CSR
2
Confidence
2
Coronavirus
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer engagement
2
Customer experience
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Khan, Imran
Burmann, Christoph
33
Baumgarth, Carsten
32
Esch, Franz-Rudolf
27
Ahlert, Dieter
24
Meffert, Heribert
23
Huber, Frank
22
Keller, Kevin Lane
18
Bruhn, Manfred
17
Melewar, T. C.
17
Bauer, Hans H.
12
Regier, Stefanie
12
Fantapié Altobelli, Claudia
10
Loureiro, Sandra Maria Correia
10
Disch, Wolfgang K. A.
9
Laukkanen, Tommi
9
Lips, Peter
9
Schmidt, Holger J.
9
Woisetschläger, David
9
Ko, Eunju
8
Sattler, Henrik
8
Tomczak, Torsten
8
Wiedmann, Klaus-Peter
8
Šerić, Maja
8
Bang, Nguyen
7
Binckebanck, Lars
7
Drees, Norbert
7
Han, Heesup
7
Kenning, Peter
7
Kitchen, Philip J.
7
Langner, Tobias
7
Merrilees, Bill
7
Meyer, Frederik
7
O'Cass, Aron
7
Urde, Mats
7
Völckner, Franziska
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Casidy, Riza
6
more ...
less ...
Published in...
All
Journal of retailing and consumer services
3
International journal of hospitality management
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
Gender, loyalty card membership, age, and critical incident recovery : do they moderate experience-loyalty relationship?
Khan, Imran
;
Fatma, Mobin
;
Shamim, Amjad
;
Joshi, Yatish
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293824
Saved in:
4
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
5
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->