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~person:"Khare, Arpita"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Markenartikel
India
57
Indien
57
Beziehungsmarketing
53
Relationship marketing
53
Brand management
33
Markenführung
33
Customer satisfaction
28
Fashion
28
Kundenzufriedenheit
28
Mode
28
Einzelhandel
26
Retail trade
26
Brand image
23
Luxury goods
23
Luxusgüter
23
Markenimage
23
Online retailing
20
Online-Handel
20
Online-Marketing
20
Dienstleistungsqualität
15
Service quality
15
Brand
14
Marketing management
14
Marketingmanagement
14
Customer value
13
Kundenwert
13
Social Web
13
Social web
13
Bekleidung
11
Bekleidungsindustrie
11
Clothing
11
Clothing industry
11
Environmental consciousness
10
Einkaufszentrum
9
Green marketing
9
Shopping center
9
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Article
Aufsatz in Zeitschrift
186
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4
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4
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1
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English
185
German
1
Author
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Khare, Arpita
Ko, Eunju
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
73
Gierl, Heribert
70
Phau, Ian
70
Dwivedi, Yogesh Kumar
62
Loureiro, Sandra Maria Correia
59
Nayga, Rodolfo M.
59
Grewal, Dhruv
57
Jang, Soocheong
57
Septianto, Felix
56
Paul, Justin
52
Belk, Russell W.
51
Herrmann, Andreas
50
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Laroche, Michel
47
Kim, Jungkeun
44
Pelsmacker, Patrick de
44
Diamantopoulos, Adamantios
42
Hollebeek, Linda D.
41
Sharma, Piyush
41
Bang, Nguyen
39
Das, Gopal
39
Rajagopal
38
Thaichon, Park
38
Ko, Yong Jae
37
Kim, Seongseop
36
Vrontis, Demetris
36
Wiedmann, Klaus-Peter
36
Hyun, Sunghyup Sean
35
Park, Jungkun
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Haws, Kelly L.
33
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Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of business competition and growth : IJBCG
10
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of international consumer marketing
7
Journal of travel and tourism marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of services and operations management
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of targeting, measurement and analysis for marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
The journal of services marketing
3
International journal of business and emerging markets : IJBEM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of internet commerce
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Tourism management : research, policies, practice
2
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
186
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186
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
3
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
4
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
5
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
6
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
7
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
8
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
9
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
10
A cross-cultural multilevel investigation on memorable destination local food consumption experience and food personality traits
Badu-Baiden, Frank
;
Kim, Seongseop
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014369789
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