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~person:"Khare, Arpita"
~person:"Loginova, Oksana"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Fortschritt"
~subject:"Konsumentenverhalten"
~type_genre:"Arbeitspapier"
~type_genre:"Lehrbuch"
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B-to-B-Marketing
Fortschritt
Konsumentenverhalten
Marketing
33
Theorie
33
Theory
33
Deutschland
20
Germany
20
Market research
16
Marktforschung
16
Betriebswirtschaftslehre
14
Business economics
14
Marketing theory
12
Marketingtheorie
12
Consumer behaviour
10
Marketingmanagement
10
Brand management
9
Markenführung
9
Marketing management
9
Marketingforschung
9
Preiswettbewerb
6
Price competition
6
Brand
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Physical distribution
5
Preismanagement
5
Pricing strategy
5
Product management
5
Produktmanagement
5
Vertrieb
5
competition
5
Brand image
4
Business process management
4
Competition
4
E-commerce
4
Electronic Commerce
4
Fertigungsprogramm
4
Innovation management
4
Innovationsmanagement
4
Markenimage
4
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Free
3
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Book / Working Paper
12
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Arbeitspapier
Lehrbuch
Article in journal
62
Aufsatz in Zeitschrift
62
Graue Literatur
23
Non-commercial literature
23
Aufsatz im Buch
15
Book section
15
Working Paper
10
Collection of articles of several authors
7
Sammelwerk
7
Aufsatzsammlung
6
Handbook
6
Handbuch
6
Reprint
2
Textbook
2
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Systematic review
1
Übersichtsarbeit
1
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English
7
German
5
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Khare, Arpita
Loginova, Oksana
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Kleinaltenkamp, Michael
14
Bauer, Hans H.
10
Di Comite, Francesco
9
Helm, Roland
9
Van den Poel, Dirk
9
Vandenbussche, Hylke
9
Burmann, Christoph
8
Janssen, Maarten C. W.
8
Thisse, Jacques-François
8
Backhaus, Klaus
7
Hawkins, Del I.
7
Homburg, Christian
7
Moraga-González, José Luis
7
Netessine, Serguei
7
Sándor, Zsolt
7
Wildenbeest, Matthijs R.
7
Bayón, Tomás
6
Foscht, Thomas
6
Swoboda, Bernhard
6
Wangenheim, Florian von
6
Anderson, Simon P.
5
Bronnenberg, Bart J.
5
Decker, Reinhold
5
Franses, Philip Hans
5
Huber, Frank
5
Mooij, Marieke K. de
5
Mothersbaugh, David L.
5
Narayanan, Sridhar
5
Schiffman, Leon G.
5
Schmutzler, Armin
5
Schneider, Willy
5
Seiler, Stephan
5
Shelegia, Sandro
5
Smith, N. Craig
5
Voeth, Markus
5
Weiber, Rolf
5
Aaker, Jennifer
4
Argentesi, Elena
4
Armstrong, Mark
4
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Working paper series / Department of Economics, University of Missouri-Columbia
6
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Praktische Betriebswirtschaft
1
Research and the development of pedagogical materials : working papers
1
UTB für Wissenschaft / Grosse Reihe
1
Source
All
ECONIS (ZBW)
12
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1
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
2
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659099
Saved in:
3
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
4
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
-
2022
Persistent link: https://www.econbiz.de/10013393494
Saved in:
5
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
6
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
7
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
8
Ansatzpunkte einer theoretischen und empirischen Erforschung des Problemfeldes Sozio-
Marketing
: Stand der Forschung und erste Skizze eines Forschungsprogramms
Wiedmann, Klaus-Peter
-
1982
Persistent link: https://www.econbiz.de/10000696934
Saved in:
9
Käuferverhalten und Marktforschung : eine praxisorientierte Einführung
Pepels, Werner
-
1995
Persistent link: https://www.econbiz.de/10000533872
Saved in:
10
Dialog und Kooperation mit Konsumenten : theoretische Grundlagen, Gestaltungsperspektiven und Ergebnisse einer empirischen Untersuchung im Bereich Haushaltsgeräte
Jost, Arnim
-
1993
Persistent link: https://www.econbiz.de/10013416593
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