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~person:"Kienzler, Mario"
~subject:"Innovation management"
~subject:"Innovationsmanagement"
~subject:"Kundenwert"
~subject:"Preismanagement"
~subject:"Theorie"
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Innovation management
Innovationsmanagement
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3
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2
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Kienzler, Mario
Kleinaltenkamp, Michael
21
Backhaus, Klaus
17
Hinterhuber, Andreas
14
Keränen, Joona
7
Homburg, Christian
6
Liozu, Stephan
6
Johnston, Wesley J.
5
Plinke, Wulff
5
Snelgrove, Todd C.
5
Ulaga, Wolfgang
5
Albers, Sönke
4
Bolton, Ruth N.
4
Eggert, Andreas
4
Fließ, Sabine
4
Hutt, Michael D.
4
Kairies, Peter
4
Kliche, Mario
4
Kumar, V.
4
Netzer, Oded
4
Schmitz, Christian
4
Strothmann, Karl-Heinz
4
Tarasi, Crina O.
4
Terho, Harri
4
Totzek, Dirk
4
Voeth, Markus
4
Walker, Beth A.
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Hermanns, Arnold
3
Hofmaier, Richard
3
Jacob, Frank
3
Johansson, Magnus
3
Kaya, Murat
3
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
3
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Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
3
New product pricing in business markets : the role of psychological traits
Hinterhuber, Andreas
;
Kienzler, Mario
;
Liozu, Stephan
- In:
Journal of business research : JBR
133
(
2021
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012590233
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